Why redefining our iconic line-up marks a pivotal moment in the evolution of RATIONALE.
Almost 30 years ago, RATIONALE Founder Richard Parker developed a skincare philosophy that we never before seen in either the beauty industry or the world of dermatological research.
Coined ‘The Essential Six,’ this daily ritual was born of Parker’s profound understanding of human skin, and his definitive premise that skin health and luminosity could be engineered through powerful formulations which assure skin’s daily protection and support its nightly repair.
Today, the Essential Six offering continues to advance and expand, evolving from the original six formulations to a suite of sophisticated, tailored alternatives—a theme and variations, of sorts—delivering RATIONALE’s revered radiance to a range of emergent and unique skin needs.
“As we continually deepened our Research discipline,” Parker says, “perpetually evolving our offering to restore brilliance and beauty to every skin, we instinctively knew that it was time to expand the original Essential Six concept.”
And so we present to you The Essential Six Collections: the same superlative formulations, redefined to reflect the qualities they inspire in human skin: Resilience, Vitality, Brilliance, Integrity, Clarity and Renewal.
Accompanying each of these new monikers, we are also debuting a vibrant new look—the signature Essential Six colours now bolder, brighter, and more dynamic than ever.
By reimagining the Essential Six, recognising each of the pivotal categories to which the original formulations belong, we believe that our Clients will be able to navigate the range with greater confidence and ease; as long as each Collection is represented, you should feel confident knowing that your unique Essential Six Ritual is providing your skin with everything it needs for radiant vitality and lifelong luminosity.